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publicaties:swarmwise [2016/12/18 16:52] – oude revisie hersteld (2016/12/13 00:57) Azonatapublicaties:swarmwise [2016/12/18 16:55] (huidige) – update Azonata
Regel 106: Regel 106:
 But first things first. Let’s return to that provocative idea of yours, lurking in the back of your head, and discuss how we can begin realizing it. But first things first. Let’s return to that provocative idea of yours, lurking in the back of your head, and discuss how we can begin realizing it.
  
-===== Launching Your Swarm =====+===== Chapter Two – Launching Your Swarm =====
 Launching a swarm is an intense event, where you can get hundreds or thousands of new colleagues in less than a day. You have a very short window for appreciating their interest, or they will take it elsewhere. Launching a swarm is an intense event, where you can get hundreds or thousands of new colleagues in less than a day. You have a very short window for appreciating their interest, or they will take it elsewhere.
  
Regel 216: Regel 216:
 This part of building a swarm is inevitable, it is tough to deal with, but you can rest assured that as long as you keep the swarm open and transparent, these kinds of people won’t be able to hijack it for their own personal visibility. They will eventually flush themselves out, sometimes in quite a bit of disruption. This part of building a swarm is inevitable, it is tough to deal with, but you can rest assured that as long as you keep the swarm open and transparent, these kinds of people won’t be able to hijack it for their own personal visibility. They will eventually flush themselves out, sometimes in quite a bit of disruption.
  
-===== Getting Your Swarm Organized: Herding Cats =====+===== Chapter Three – Getting Your Swarm Organized: Herding Cats =====
  
 While the effective swarm consists almost entirely of loosely knit activists, there is a core of people — a //scaffolding// for the swarm — that requires a more formal organization. It is important to construct this scaffolding carefully, paying attention to known facts about how people work in social groups. Without it, the swarm has no focal point around which it can… well, swarm. While the effective swarm consists almost entirely of loosely knit activists, there is a core of people — a //scaffolding// for the swarm — that requires a more formal organization. It is important to construct this scaffolding carefully, paying attention to known facts about how people work in social groups. Without it, the swarm has no focal point around which it can… well, swarm.
Regel 416: Regel 416:
 In the next chapter, we’ll take a closer look at how activists of the swarm interact with the outside world, learn from mistakes, and remix the successes to evolve and improve. In the next chapter, we’ll take a closer look at how activists of the swarm interact with the outside world, learn from mistakes, and remix the successes to evolve and improve.
  
-===== Control The Vision, But Never The Message =====+===== Chapter Four – Control The Vision, But Never The Message =====
 People’s friends are better marketers toward those people than you, for the simple reason that they are those people’s friends, and you are not. People’s friends are better marketers toward those people than you, for the simple reason that they are those people’s friends, and you are not.
  
Regel 612: Regel 612:
 In the next chapter, we’ll take a deeper look at self-organization and making things happen. In the next chapter, we’ll take a deeper look at self-organization and making things happen.
  
-===== Keep Everybody’s Eyes On Target, And Paint It Red Daily =====+===== Chapter Five – Keep Everybody’s Eyes On Target, And Paint It Red Daily =====
  
 Anybody who has led guilds or raids in World of Warcraft can learn how to lead a swarm. Or, for that matter, most entrepreneurs who have led small-scale teams dependent on trust. In essence, it’s the same social and psychological mechanisms. Anybody who has led guilds or raids in World of Warcraft can learn how to lead a swarm. Or, for that matter, most entrepreneurs who have led small-scale teams dependent on trust. In essence, it’s the same social and psychological mechanisms.
Regel 810: Regel 810:
 We’ll take a closer look at group psychology and the inevitable conflict resolution in the next chapter, as we discuss how to make people feel included and constructive. We’ll take a closer look at group psychology and the inevitable conflict resolution in the next chapter, as we discuss how to make people feel included and constructive.
  
-===== Screw Democracy, We’re On A Mission From God =====+===== Chapter Six – Screw Democracy, We’re On A Mission From God =====
  
 The swarm must have mechanisms for conflict resolution, for decision making, and for reward culture. There are many ways to accomplish this. A traditional voting democracy is one of the worst. The swarm must have mechanisms for conflict resolution, for decision making, and for reward culture. There are many ways to accomplish this. A traditional voting democracy is one of the worst.
Regel 1028: Regel 1028:
 Always remember that an organization is people, and that attention is reward. Always remember that an organization is people, and that attention is reward.
  
-===== Surviving Growth Unlike Anything The MBAs Have Seen =====+===== Chapter Seven – Surviving Growth Unlike Anything The MBAs Have Seen =====
  
 Following a high-profile event, your swarm just tripled in size in a week. You have twenty thousand new activists — new colleagues — that are all waiting for instructions from you, personally. They’re waiting for instructions from you because your name is the only one they know of. There are no MBA classes on how to handle this situation: those people talk about the challenges you encounter when growing by more than 10 percent a year. This is how you handle 200 percent growth in a week. Following a high-profile event, your swarm just tripled in size in a week. You have twenty thousand new activists — new colleagues — that are all waiting for instructions from you, personally. They’re waiting for instructions from you because your name is the only one they know of. There are no MBA classes on how to handle this situation: those people talk about the challenges you encounter when growing by more than 10 percent a year. This is how you handle 200 percent growth in a week.
Regel 1150: Regel 1150:
 So keep your swarm to being one legal entity (if you bother to make it a formal legal entity at all). Many brave attempts at changing the world have fallen on the intentional creating of internal factions, with results as predictable as the sun setting. So keep your swarm to being one legal entity (if you bother to make it a formal legal entity at all). Many brave attempts at changing the world have fallen on the intentional creating of internal factions, with results as predictable as the sun setting.
  
-===== Using Social Dynamics To Their Potential =====+===== Chapter Eight – Using Social Dynamics To Their Potential =====
  
 The key to a successful swarm is to be better at understanding and using massive-scale social dynamics than your competitors. We’ve looked at some of the specific techniques in chapters 4 and 6. This chapter will round off with the more advanced, yet most crucial techniques. The key to a successful swarm is to be better at understanding and using massive-scale social dynamics than your competitors. We’ve looked at some of the specific techniques in chapters 4 and 6. This chapter will round off with the more advanced, yet most crucial techniques.
Regel 1302: Regel 1302:
 Politics is a spectator sport, and so is arguing your case anywhere on the Internet. As they say in other spectator sports, “win the crowd.” Politics is a spectator sport, and so is arguing your case anywhere on the Internet. As they say in other spectator sports, “win the crowd.”
  
-===== Managing Oldmedia =====+===== Chapter Nine – Managing Oldmedia =====
  
 As much as people would like to disrupt the world by going their own way entirely, you cannot change an existing system without also becoming a little part of it in order to change it from the inside. Everybody can change something, but nobody can change everything. Your swarm’s focus probably isn’t on changing the way oldmedia works, so this is how you deal with them. As much as people would like to disrupt the world by going their own way entirely, you cannot change an existing system without also becoming a little part of it in order to change it from the inside. Everybody can change something, but nobody can change everything. Your swarm’s focus probably isn’t on changing the way oldmedia works, so this is how you deal with them.
Regel 1438: Regel 1438:
 The address to this press center should be at the bottom of every single press release, and it should be as simple as //http://press.yourswarm.org// or //http://www.yourswarm.org/press.// The address to this press center should be at the bottom of every single press release, and it should be as simple as //http://press.yourswarm.org// or //http://www.yourswarm.org/press.//
  
-===== Beyond Success =====+===== Chapter Ten – Beyond Success =====
  
 In many ways, success can be harder to handle than failure, because it sets expectations most people have never felt. These are some of the most important experiences on how to not make a wild success crash on its maiden flight into a painful failure. In many ways, success can be harder to handle than failure, because it sets expectations most people have never felt. These are some of the most important experiences on how to not make a wild success crash on its maiden flight into a painful failure.
publicaties/swarmwise.1482076363.txt.gz · Laatst gewijzigd: 2016/12/18 16:52 door Azonata